Mixing metaphors can be a great source of humor, intentionally or not so. I don’t know which category this one fits in, but it’s great. (I haven’t actually read the article, I just happened to stumble upon this little quote and hadda point out how much I love it.)
There are few bold “aha” ideas, lot’s of social “-this or -that”, and mostly a bunch of companies hoping to draft on the perceived success of a few gorillas.